On Monday (January 20), Travis Scott performed a live debut of his new song, “4×4,” from atop Atlanta’s Mercedes-Benz Stadium during the halftime show of the College Football Playoff National Championship game. The new track represents Scott’s first solo release since 2023’s Billboard No. 1 album, Utopia, giving fans a taste of what is on the way from the chart-topping rapper in the new year. “4×4” is officially set to be released on Friday (January 24), and the project will also feature a fundraising initiative to benefit victims of the L.A. wildfires. Scott revealed that he will be donating 100% of the net proceeds from the sales of a special line of merchandise – including a shirt and hoodie honoring Los Angeles’ first responders – to benefit Direct Relief’s California Wildfire Response Fund. Sales of an exclusive CD single for “4×4” will also contribute to the same cause. You can order the merch and music directly at shop.travisscott.com. (Billboard)